SSAT写作范文Kevin A. Plank的故事

　　SSAT写作是SSAT必考的一项，考试时间为25分钟。但是不算分数。那么为什么要写呢?因为你的作文将会和成绩一块寄到你所申请的学校的招生办，那里的老师将会通过你的写作来判断你表达思想的能力。特别是如何展现自己的观点并且为自己的观点辩论的能力。你所申请的学校一定会非常仔细地看你的文章，所以大家一定要高度地重视写作这一项。接下来，小编就为考生们带来SSAT写作经典例子是关于Kevin A. Plank的内容，他作为美国运动服装Under Armour的创建者和首席执行官的故事，希望能够给大家带来帮助。

　　Kevin A. Plank的故事

　　Born：August 13, 1972 (1972-08-13) (age 39)

　　Kensington, Maryland, U.S.

　　Occupation：Founder, CEO and Chairman of the Board of Under Armour

　　Kevin A. Plank (born August 13, 1972) is an American CEO and founder of Under Armour, Inc., a leading manufacturer of sports performance apparel, footwear and accessories based in Baltimore, Maryland, United States.

　　Early life

　　Plank is the youngest of five brothers, born into a competitive, tight-knit Roman Catholic family. His mother was the mayor of Kensington, Maryland. He was removed from Georgetown Preparatory School because of poor academic performance, but went on to play football at Fork Union Military Academy. Plank graduated from St. John's College High School, in Washington, D.C., where he remains an active alumnus. Plank then attended the University of Maryland.

　　Entrepreneurial story

　　At the University of Maryland, Plank avoided rules that restricted student athletes from taking jobs by launching businesses of his own. Plank developed Cupid’s Valentine, an annual business that sold roses for Valentine’s Day. He put away $17,000 from the rose business, which eventually became seed money for Under Armour.

　　The original concept for Under Armour was born out of necessity, as Plank was the self-proclaimed “sweatiest guy on the football field.” Frustrated by his sweat-soaked cotton t-shirts' inability to keep him dry and comfortable, he started the hunt for a material that would wick the sweat from his body to make him lighter and faster.

　　From local tailor shops in College Park, Maryland to the garment district of New York City, Plank, upon graduating from Maryland in 1996 with a bachelor’s degree in business administration, searched for synthetic materials to test his hypothesis. Plank ran through seven prototypes before deciding on the one he wanted to use. He then asked his former teammates to try on the shirts, explaining that his alternative to a basic cotton T-shirt would enhance their performance on the field. As Plank's friends moved on to play professionally, he would send them T-shirts, requesting that they pass them out to other players in their locker rooms.

　　A turning point for Plank and his start-up, Under Armour, which was now based out of a Georgetown rowhouse owned by his grandmother, came late in 1999. A $25,000 advertisement in ESPN Magazine spurred $1 million in direct sales for the following year and athletes and teams began buying the product.

　　In 2003, Under Armour’s first TV advertisement featured a football squad huddled around Plank’s former University of Maryland teammate Eric Ogbogu, shouting “we must protect this house.” The phrase became shorthand for the Under Armour brand and can be seen and heard throughout college football stadiums across the country.

　　Management style

　　Plank still draws upon his basic athletic values at the office. In lieu of meetings, Under Armour has “huddles,” and posted on the wall in most conference rooms are the “Under Armour Huddle” rules, which encourage workers to “be prepared to huddle,” “manage the clock,” “know your position,” “run the huddle,” “execute the play” and “respect your teammates.” These dictums are at the heart of what has made Under Armour so successful.

　　Philanthropy

　　Plank has been a long-time supporter of the University of Maryland’s Robert H. Smith School of Business and Dingman Center for Entrepreneurship. In addition to sitting on the University’s Board of Trustees, Plank played an integral role in the development of an endowment fund that the Dingman Center uses to invest in viable startup businesses. Plank is also responsible for the development of the annual Cupid’s Cup business competition. The competition got its name from Plank’s “Cupid’s Valentine” rose business he began while attending the University.

　　In addition to his involvement with his alma mater, Plank also stays active within the Baltimore and Washington DC communities sitting on the Board of Directors for the Baltimore City Fire Foundation, the Greater Baltimore Committee and Greater Washington Sports Alliance. He is also a member of the Board of Trustees for Living Classrooms, a Baltimore-Washington based non-profit organization dedicated to the hands-on education of young people using urban, natural and maritime environments as “living classrooms."

　　On a national level, Plank is also a member the Board of Trustees for the National Football Foundation and the Sporting Goods Manufacturers Association. His involvement in philanthropy has also translated to his business. Under Armour supports the V Foundation for cancer research and has its own Power in Pink campaign, raising funds for breast cancer research and education. In addition, Under Armour supports The Boomer Esiason Foundation, The Rock Foundation, Ronald McDonald House and Conservation Fund. The Company also has a “Give Back” program, encouraging employees to become involved with local charities.

　　翻译：

　　Kevin A. Plank的故事

　　出生:1972年8月13日(1972-08-13)(39岁)

　　肯辛顿,美国马里兰州

　　职业:创始人、首席执行官和董事会主席的盔甲

　　凯文·a·普兰克(生于1972年8月13日)是美国Under Armour Inc.的首席执行官和创始人。Under Armour Inc.是一家领先的运动服、鞋类和配饰生产商，总部位于美国马里兰州的巴尔的摩。

　　早期的生活

　　普兰克是五兄弟中最小的一个，出生在一个竞争激烈、关系紧密的罗马天主教家庭。他的母亲是马里兰州肯辛顿市的市长。由于学业成绩不佳，他被从乔治敦大学预科学校开除了，但后来他继续在Fork Union军事学院踢足球。普兰克毕业于华盛顿特区的圣约翰学院。他仍然是该校的积极校友。普兰克随后就读于马里兰大学。

　　创业的故事

　　在马里兰大学(University of Maryland)，普兰克通过开办自己的公司，避免了限制学生运动员就业的规定。平板电脑开发了丘比特的情人节，这是一项一年一度的情人节买卖。他从玫瑰生意中拿出1.7万美元，这笔钱最终成为了安德玛的种子基金。

　　“Under Armour”最初的概念源于必要性，因为普兰克自称是“足球场上最出汗的人”。由于汗湿的棉质t恤无法让他保持干燥和舒适，他感到沮丧，于是他开始寻找一种材料，可以吸走他身上的汗水，让他变得更轻、更快。

　　从马里兰大学帕克的裁缝店到纽约市的服装区，普兰克1996年从马里兰大学毕业，获得了工商管理学士学位，他寻找合成材料来验证他的假设。普兰克用了7个样机，然后决定用哪个样机。然后，他让他以前的队友们试穿这些t恤，并解释说，他可以选择一件基本的棉质t恤，这样可以提高他们在球场上的表现。当普兰克的朋友们开始职业比赛时，他会给他们送t恤，要求他们把t恤发给更衣室里的其他球员。

　　普兰克和他的初创公司Under Armour的一个转折点出现在1999年。在ESPN杂志上的一份2.5万美元的广告在接下来的一年里刺激了100万美元的直接销售，运动员和团队开始购买该产品。

　　2003年，Under Armour的首个电视广告中，一个足球队围着普兰克以前在马里兰大学(University of Maryland)的队友埃里克这个短语成了Under Armour这个品牌的简称，在全国各地的大学足球场随处可见和听到。

　　管理风格

　　普兰克仍然利用他在办公室的基本运动价值。与会议不同的是，Under Armour会有“抱团”，在大多数会议室的墙上贴着“抱团”的规定，鼓励员工“做好抱团的准备”、“管理时间”、“知道自己的位置”、“管理团队”、“执行任务”和“尊重队友”。“这些格言是《Under Armour》如此成功的核心。

　　慈善事业

　　普兰克是马里兰大学罗伯特·h·史密斯商学院和丁曼创业中心的长期支持者。除了担任校董事会成员之外，普兰克还在丁曼中心(Dingman Center)用于投资可行的初创企业的捐赠基金的开发中发挥了不可或缺的作用。普兰克还负责举办一年一度的丘比特杯商业竞赛。这项比赛的名字来自普兰克在大学期间创办的“丘比特情人节”玫瑰生意。

　　除了与他的母校合作外，他还在巴尔的摩和华盛顿特区的社区里积极参加巴尔的摩城市火灾基金会、巴尔的摩大委员会和华盛顿运动联盟的董事会。他还是“生活教室”理事会的成员，这是总部设在巴尔的摩和华盛顿的非营利组织，致力于用城市、自然和海洋环境作为“生活教室”来教育年轻人。

　　在国家层面上，普兰克也是国家足球基金会和体育用品制造商协会董事会的成员。他对慈善事业的投入也影响了他的事业。安德玛支持V癌症研究基金会，在粉红运动中有自己的力量，为乳腺癌研究和教育筹集资金。此外，Under Armour会支持Boomer Esiason基金会、Rock Foundation、Ronald McDonald House和Conservation Fund。该公司还推出了“回馈”计划，鼓励员工参与当地的慈善活动。

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